Collaborating closely with the Ads Team at Knix, I designed and produced a number of digital ads for both paid and organic channels, primarily for Instagram, Facebook and Google Ads. With a wide variety of testing out how different copy and imagery performs on certain channels, we were able to create different templates based on performance criteria while still challenging the norm and trying out many different types of ads and ways of talking to our customer.
ROLE: Graphic Designer, Production Designer